JIT-EO Editorial Team

Writes answer-first guides and reviews technical accuracy for AEO/GEO.

The JIT-EO Editorial Team structures plain-HTML Q&A, adds section TL;DRs and executive summaries, and maintains citations and review dates so content is AEO- and GEO-ready.

Role
Editorial & Review at JIT-EO
Location
Calgary, Alberta, Canada
Jurisdiction
AB, CA
Links
Website · Author page
Profiles
www.linkedin.com/company/jit-eo · x.com/jit_eo
Languages
en
Specialties
AEO, GEO, answer-engine-optimization, multilingual search
Review
Last reviewed: 2025-09-24 · Cadence: 90 days
Contact
no_public_email
ID
jit-eo-editorial
Timestamps
Created: 2025-09-24 · Updated: 2025-09-24

AEO vs SEO: Show up as the answer now

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SEO attracts; AEO answers. Use both: SEO earns entry, AEO delivers the exact answer people (and AI overviews) can cite.

Author: JIT-EO Editorial Team · Reviewed: 2025-09-24 · Tags: aeo, seo, strategy

Executive summary

AEO (Answer Engine Optimization) makes your page the response, not just a result. Keep SEO to earn visibility; add AEO so the searcher lands on the specific answer with proof and next steps.

TL;DR

  • SEO earns discovery; AEO wins the click and the trust.
  • Structure content as question → concise answer → proof → action.
  • Use TL;DR bullets, citations, authorship, and reviewed dates.

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1) What it is

Section summary: AEO formats your content as the exact answer to a specific question.

AEO is a writing and structuring style. It begins with the user’s wording (“How do I…?”), gives a short, correct answer, and then expands with steps, visuals, and links to the precise place on your site.

2) Why it matters

Section summary: People want answers, not just pages.

Direct answers reduce pogo-sticking and remove doubt at the decision point. You’ll also create content AI systems can understand, learn from, and cite.

3) How we do it

Section summary: Answer-first pages with proof and deep links.

  • Open with the question and a 2–4 sentence answer.
  • Add 3–5 TL;DR bullets that preview the steps.
  • Provide the full walkthrough, with screenshots where helpful.
  • Cite 1–3 sources (your policy/product page + an external authority).
  • Deep-link to the exact line on your site that confirms the claim.

4) What to measure

Section summary: Check if answers reduce friction and improve outcomes.

  • Click-through from answer to product/CTA.
  • Scroll depth on the answer page.
  • Form starts / adds to cart after deep links.
  • Support tickets on the covered topic (should drop).

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E-E-A-T

  • Author: JIT-EO Editorial Team
  • Reviewed: 2025-09-24
  • Sources: see citations above
Sources

Frequently asked questions

AEO gets answers. GEO gets your answer.